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PersonaFy your Business

Unleash Your Unique Brand Persona and Stand Out From the Crowd.

This is a fun quiz that will also help you think about and hopefully understand a bit more, 3 key things in business that we need to consider.

A better understanding of CUSTOMER PERSONAS

Customer personas SHOULD go beyond the usual general criteria. Understanding how people feel during an experience is what UX (user experience) is all about.
Creating an emotional connection with potential customers is essential for small businesses to stand out from the competition and drive sales. Understanding the needs and emotions of the target audience can help create a unique selling point (USP) that resonates with them. Emotional marketing is key in bringing customers back repeatedly and should be considered in brand development.

A better understanding of SWOT or SSOB as I call it.

SWOT stands for (strengths, weaknesses, opportunities and threats) analysis and for me, this should only be used with company branding. As small businesses, I always recommend developing personal branding or a hybrid of personal with company branding (the face of the business). For this reason, I use SSOB (strengths, struggles, opportunities and blocks) with my clients so help them understand and also create solutions that keep them moving forward. We have to be realistic as small business owners.

Reflect on our own limitations so we can address and make easier for ourselves.

I am a huge fan of John Maxwell and he got me into not seeing our ‘weaknesses’ as something to simply accept and to address limiting beliefs and behaviours with a view to how we can change or minimise what we struggle with and when we block yourselves, simply from how we think about things. There is always a way! You have to just want it enough.

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* Note quizzes are for entertainment purposes and learning. I create the concepts and desired outcomes along with designing how I want them. The main purpose of these quizzes are fun and getting us thinking about ourselves and our businesses. I use the power of AI generation to help create the content.